I started my first company at 22. The Scribesmith began as a copywriting studio and grew into a full-scale marketing agency working with clients like the Prime Minister’s Office of the UAE, Stanford University, MeetUp, Yellow Pages, and Netflix.

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While running The Scribesmith, I launched The Conversion Kits, a sold-out method card system for digital product launches, and Terrain, an online micro-learning platform that helped thousands of freelancers and entrepreneurs upskill. Through Terrain, we awarded over $400,000 in scholarships to freelancers in developing nations.

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After nearly a decade as a founder, I wanted to understand the broader systems shaping innovation and entrepreneurship. That led me to Ireland, where I completed a Master’s in Entrepreneurship at Trinity College Dublin, studying the impact of entrepreneurship on women’s empowerment.

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Now, I combine that entrepreneurial background with my current research in AI ethics at the University of Cambridge with the Leverhulme Centre for the Future of Intelligence, focusing on how technology reshapes human experience, work, and creativity. I help organisations and thinkers translate those ideas into strategy, storytelling, and campaigns that resonate.

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